Content & influencer strategist · Pune · Singapore · Seoul

Where the work gets made.

I’m Aanchal. For five years I’ve owned content end to end: brief, treatment, budget, casting, shoot, and post. 8M+ organic views, 1,762 leads, and one Short that hit 2 million views in a day.

See the work Get in touch
Drag to look around · click a glowing marker5 areas · scroll ↓
01 — Results

Content that earns attention and then moves a number: views, leads, search, sales.

0M+
organic views across YouTube and Instagram for NIAT Pune
0
admission leads in Maharashtra during peak season
0x
higher Google Search interest than a key competitor
0+
student creator videos from 15+ creators
0+
brands served as a content partner in Singapore
02 — Selected work

Work that stops the scroll

Every video plays here on the page. Open a project for the brief, what I did, and the result.

Influencer

Marathi creator-led campaign 01

Five Marathi creators, one admissions push for NIAT. 6M+ views across Maharashtra in two months.

Creators
ProgramUGC community · NIAT Pune
UGC

Student Creator Program 02

Built Pune’s student creator and UGC engine. 15+ creators, 200+ videos, 500K+ views.

Production

Brand films & events 03

End-to-end production for 15+ campus events and NIAT brand films, with a team of three.

2MYouTube Short · 24 hours
On camera

The 24-hour Short 04

One Short, 2 million views and 2,000 subscribers in a single day.

L’Oréal LuxeTakami launch · SEA
Strategy

Takami launch, South-East Asia 05

360-degree media and retail plan, five Shopee and Sephora campaigns, and a workshop for 150+ creators.

60+brands · Singapore
Brand content

Brand content partner 06

Four years of launch, seasonal, and awareness content, including a retention campaign that drove 150 purchases in two months.

03 — Creators

Turning audiences into creators.

From nano and micro seeding at volume to individual macro deals. I turn communities into tribes through UGC and advocacy, then measure what it moves.

Move the pointer to tilt the wall · click any phone15+ creators · 200+ videos · 500K+ views
Portrait of Aanchal Sharma
open to
new roles
04 — About

Global content & influencer strategist

I believe good content doesn’t just fill a feed. It makes people stop, feel, and remember.

I’ve shot, edited, and shipped hundreds of pieces, from scrappy phone-shot Reels to full brand films with production houses, for clients across India, Singapore, and South Korea. I bring creative instinct, hands-on execution, and a global perspective to every story.

NxtWave · NIAT PuneL’Oréal Luxe60+ Singapore brandsMSc Digital Marketing, SUSS
05 — Experience

Five years, three markets

In-house, freelance, and a global beauty house.

2025 — NOWSocial Media Strategist, NxtWave (NIAT Pune)Pune, India
2021 — 2025Freelance Brand Content PartnerSingapore
2024Marketing Intern, L’Oréal LuxeSingapore
2023 — 2024Master’s in Digital Marketing, Singapore University of Social SciencesThesis on influencer tiers and engagement
01 — Influencer campaign · 2026

Marathi creator-led campaign

Client NIAT, NxtWaveRole Strategy, casting, briefingResult 6M+ views in two months

Five Marathi creators, from comedy to lifestyle, were briefed to tell the NIAT story in their own voice to families across Maharashtra during admissions season. The reels below are the creators’ published posts.

Siddhant NaikWatch on Instagram
Sahil GaikwadWatch on Instagram
Aditya DereWatch on Instagram
Mh19_ComedianWatch on Instagram
Gauravmalode5Watch on Instagram

Previews are short muted loops. Full reels will play here once the originals are hosted; for now the link opens Instagram.
02 — UGC community programme · 2025 to 2026

Student Creator Program

Client NIAT Pune, NxtWaveRole Programme lead; strategy and UGCScale 15+ creators, 200+ videos

Led Pune’s student creator and UGC strategy: a standing community of student creators on campus who produce a steady stream of authentic, short-form content about life at NIAT, so the brand speaks in students’ voices rather than its own.

Creators
Program
A student-run content engine for NIAT Pune, briefed and quality-checked weekly, published across Instagram and YouTube.
0+
student creators recruited and onboarded
0+
videos published by the community
0K+
views across platforms
  1. 01
    RecruitScout and onboard students who already make content, across courses and years.
  2. 02
    BriefWeekly content themes, hooks, and formats, with room for each creator’s own voice.
  3. 03
    ProduceLight-touch review for brand safety and quality, never a script.
  4. 04
    AmplifyBest performers reposted on NIAT channels and fed back into the next brief.

Programme steps are a working summary and can be rewritten in Aanchal’s words. Example videos can be added here later if any are available.
04 — On camera · 2025

The 24-hour Short

Channel NIAT Pune, YouTubeRole Concept, on camera, editResult 2M views in a day

One YouTube Short, written and fronted by Aanchal, that reached two million views and brought in two thousand new subscribers within twenty-four hours of posting. It became the channel’s fastest-growing piece and set the format for the Shorts that followed.

2M
in 24 hours
A single vertical Short, phone-shot, cut for the first second. The hook did the work.
0M+
views in the first 24 hours
0+
new subscribers from one video
0h
from posting to both milestones
  1. 01
    HookA first line students could not scroll past, tested against three alternatives.
  2. 02
    ShootPhone-shot on campus in an afternoon, with natural light and no crew.
  3. 03
    CutEdited for the first second and the loop, with captions on by default.
  4. 04
    Ride itComments answered for the first six hours to keep the Short in distribution.

Numbers from the Wix portfolio. The video itself can be embedded here with a YouTube link whenever it turns up; the steps are a working summary for Aanchal to adjust.
05 — Strategy · L’Oréal Luxe, Singapore · 2024

Takami launch, South-East Asia

Client L’Oréal LuxeRole Marketing intern, reporting to the GMScope 360° media and retail plan

A 360-degree media and retail plan for the launch of Takami, L’Oréal Luxe’s Japanese skincare brand, in South-East Asia: built to establish awareness fast and spark engagement across platforms, presented to the General Manager and carried through to e-commerce and a creator workshop.

Takami
× SEA
Launch strategy for a Japanese skincare brand, from media mix to the Shopee storefront.
0
e-commerce campaigns, including Shopee and Sephora Singapore
0+
creators at the launch workshop, Singapore and Malaysia
0
platforms on the editorial calendar: Instagram and TikTok
  1. 01
    Plan360-degree media and retail plan covering paid, owned, earned, and in-store.
  2. 02
    CalendarEditorial calendar for Instagram and TikTok, built around the launch beats.
  3. 03
    CommerceFive promotional campaigns on Shopee and Sephora, plus catalogue upkeep.
  4. 04
    CreatorsBrand launch workshop for 150+ content creators across two markets.

Written from the CV. If any launch visuals or decks can be shared, they can replace the typographic tile.
06 — Brand content · Singapore · 2021 to 2025

Brand content partner

Clients 60+ brandsRole Freelance brand content partnerSpan Four years

Four years as a freelance content partner to brands in Singapore: planning and running paid campaigns across ad formats, and creating visual and video content for launches, seasonal moments, and awareness. One Instagram retention campaign alone drove 150 purchases in two months.

60+
brands
Launch, seasonal, and awareness content, shot and edited by Aanchal, plus paid campaigns built for retention.
Paid socialProduct launchesSeasonal campaignsReels and videoRetention
0+
brands partnered with across Singapore
0
purchases from one retention campaign in two months
0
years of launch and seasonal content
  1. 01
    BriefUnderstand the product, the season, and who is meant to buy again.
  2. 02
    CreateTailored stills and video for launches, seasonal campaigns, and awareness.
  3. 03
    Run paidCampaigns across ad formats, tuned for retention rather than reach alone.
  4. 04
    MeasureRead results back into the next brief; the retention campaign is the proof point.

Written from the CV. A small grid of client logos or campaign stills would lift this view when they are available.
03 — Event production · 2025 to 2026

Brand films & campus events

Client NIAT Pune, NxtWaveRole YouTube content lead; brief to postScale 15+ events

End-to-end production for 15+ campus events and the NIAT Pune YouTube channel, run like a production house: brief, treatment, budget, casting, on-ground shoot, and post-production storytelling. A team of three, including an associate video producer and cinematographer.

Jackie Shroff sent Thugesh a legal noticePodcast shoot with Thugesh · NIAT Pune YouTube
Watch on YouTube
NIAT exposed: watch this before you joinBrand film · NIAT Pune YouTube
Watch on YouTube
NIAT Pune freshers review campus lifeCampus stories · NIAT Pune YouTube
Watch on YouTube

On the live site these play in place with YouTube’s player and real thumbnails. The preview here uses stand-in images because it cannot load YouTube.